SKAN Targeting Guide
1. Get Authority of SKAN Targeting
1.1 Please contact your account manager or sales manager for function authority.
1.2 Only 9 SKAN campaigns can be created, and 1 ad group under each campaign.
1.3 You can confirm number of SKAN campaigns left in App Event page.
2. Create SKAN campaign
2.1 Campaign
2.1.1 Advertising Objective: App install
2.1.2 Enable IOS14 Exclusive Campaign and select target APP
2.1.3 After selected target APP, you can check your IOS14 exclusive campaign balance by entering this page:
2.2 Ad Group
2.2.1 Target App: the same as campaign set.
2.2.2 iOS Version: default as over ios 14.0.
2.2.3 Optimization Goal: only install is available, currently can not select in-app event as optimization goal.
2.3 Ad
No particualr restriction on ads.
3. App Event
3.1 You can check used and available iOS14 Exclusive Campaign Balance in your app info page.
Page: Libraray - App Event - select target event.
3.2 Available Campaign Balance: Due to 24-72 hours delay of SKAN data postback, after deleting SKAN campaign, it takes 72 hours to resume the campaign balance.
3.3 In App Info page, you can also check detailed data on app level, please choose Apple SKAdNetwork as data source.
4. Campaign Management
4.1 Campaign
There's a specific mark for iOS14 campaign in campaign page.
You can not turn off the campaign, but only delete it.
4.2 Ad Group
Ad gourps under iOS14 campaigns can not be deleted on ad group level, you need to delete the whole campaign.
4.3 Ad
Ad can be deleted seperatedly.
5. Reporting
You can check SKAN data in campaign and ad group reports.
5.1 Basic Data (SKAN)
Path: Ad Account dashboard - Campaign - custom columns - select SKAN data.
Available data includes:
Conversion(SKAN)
CVR(SKAN)
CPA(USD,SKAN)
5.2 App Event Data (Once,SKAN)
Path: Ad Account dashboard - Campaign - custom columns - select SKAN data.
Available data includes:
Total/Cost/Rate/Value per Event/Total Value of Install.
