Create Campaign

1. Account structure suggestions

1.1 Create 1 campaign with 5 ad groups for each GEO to start, and put 2-3 ads in each ad group.

1.2 Adding campaigns when your account become stable. Suggest not to have over 250 active ads in one ad account, if you want to test with more creatives, you could apply for new accounts.

1.3 Suggest to separate videos and images into different ad groups, and put different spec of creatives in one ad group, which could help to get impressions.

1.4 Creatives and Ad group Set-up suggestions:

2. App Event Set Up

Dashboard Address:  Bigo Ads Dashboard

2.1 Path: Library - App Event – Create New App.

2.2 Fill in GP Store/App store link, choose app info.

2.3 Choose MMP and fill in tracking urls.

2.4 Overall Account Structure:

3. Campaign Set Up

You can choose your campaign objective in campaign page, and set a name and budget for your campaign.

3.1 Advertising Objective

• Traffic: Promotion for higher impression volumn of your website.
• App Installs: Encouraging users to install your APP, optimizing conversion rate and in-app event performance.
• Conversion: Drving valuable actions on your website, including button clicking, registering, keyword searching and purchasing.
• App Engagement: Promotion activities facing users who used to install your APP, including re-engagement and re-attribution.

3.2 Budget Setting

• Recommend to not set budget at campaign level unless you need to control it strictly; Budget can be set at ad group level.
• If campaign budget < sum of ad groups budget, campaign might get less traffic.
• The minimum daily or total budget is 20 USD.

4. Ad Group Set Up

On the ad group level, you can set up the placement, promotion, target, budget, schedule and the bidding.

4.1 Placement

If no specific requirements, recommend to keep it by default.

If needed, you can manually uncheck either of medias, then ads would not be displayed in that media.

4.2 Advertising

Choose you app from the pick list.

4.3 Audience

Recommend to set less limits for first batch of ad groups, broader audience could help groups to learn faster.

4.3.1 Include/Exclude Audience: Only when you have uploaded user gaid list into ad account, you could target or exclude these users.

4.3.2 Location: Recommend not to set state/city limits, or traffic volume shrinks.

4.3.3 Languages：Bigoads platform define user language by language setting in imo/likee, not exactly their mother language;

Recommend to set as No limit unless your app only target people use certain languages.

4.3.4 Android Versions: Recommend only set minimum version per your product requirement.

4.3.5 Carrier/Connection Type/Device Price: Recommend not to set limits for the first batch of ad groups, if you want to do A/B test, pls build a broad ad group.

4.4 Budget

4.4.1 Daily budget: the minimum budget is 20 USD, recommend to start with 50 USD for new adgroupsTotal budget: the minimum budget can’t be less than 20 USD.  

4.4.2 Total budget would not control daily spending, it might be spent out on the first 1 day or cannot use off on the last day.

4.5 Schedule

4.5.1 You could set Start day – End day; By default ad groups would run continously

4.5.2 If you select 【all day】then you ads will run continuously during the whole day.

4.5.3 If you choose to run at specific time, you ads will run in specify delivery periods.

4.5.4 Note：Specific time is based on your account time zone.

4.6 Bidding

4.6.1 Currently we support CPC(cost per click) and oCPC(optimization cost per click)model.

4.6.2 The minimum bid can’t be less than 0.01；

4.6.3 Optimize deep goal by pacing: cannot be ‘ON’ unless both conditions are met:

• In-app events postback are set up from MMP to bigoads.
• The app has accumulated 20 events in Bigoads platform in 7days.

4.6.4 Bid with your expected CPI or 20% lower than your expected CPI.

Recommend not to bid higher than expected CPI, if your bidding is much higher than the average of the target market, you might over-run ad group budget with higher cost.

5. Ads Set Up

5.1 Choose creative spec and create

You may refer to these documents for required creative size and creative review rules.

5.1.1  Creative Specifications

5.1.2  BIGO Ads Campaign & Creatives Review Rules

5.2 Endcard: Not mandatory. It shows at the end of video creative. A good endcard could improve CTR, especially for ecommerce, or games, that shows a bonus/discount/new users gift, etc.

5.3 Category and Ad Tags: The algorithm of system will prioritize some audiences based on the information you fill in, but would also test on audiences that are not involved in the category and ad tags.

Tags: Recommend to fill in 2-3 words to describe your website or app.

5.4 Third Party Tracking Settings: No need to fill in again if you have set up tracking links in ‘App Event’. Only if you use different tracking links for different creative, please fill in here.